Major BRIEFS
Unisex streetwear for everyone.
A new unisex clothing startup needed to possess the values of being fun, genuine and inclusive. With the focus of removing gendered labels from clothing, it is hoped that individuals will feel less restricted with what they can wear and create a sense of unity. The brands easy-going attitude was reflected within its imagery, which guided the brand development heavily in the early stages.
CUSTOMER CONNECTION
Ensuring customers can interact with 50/50 is crucial for the brands reputation. A user-friendly and sleek interface that can be used across both laptop and mobile screens allow for hassle free engagement with the brand.
GETTING REACH
Engaging customers on social media is a great way to draw new customers to the brand while keeping supporters interested. With bright colourful images used, users can be drawn in to the products. Wall posters put up in urban environments can provide a unique way to get people interested in streetwear.
Royal Botanical Gardens Victoria Report
Life is sustained and enriched by plants.
This set a design path to follow throughout the document. One that had an organic feel with a gentleness that related to a sense of sustainability. Creating a sense of purity was key to keep a consistent design. The client required the report to be under 30 pages and to contain all provided text.
Laneways + arcades
Exploring Melbourne streets
Designing a guide of Melbourne’s iconic locations that have a difference. A website was first created to showcase the brand. This was then altered to suit a print implementation.
Watching the UnknowN
Creating impact and drama.
Based on a document written about cinematic techniques in horror/thrillers films, this publication was designed to invoke elements of mystery and suspense.
Speak Up
Encouraging people to feel seen.
A campaign called Talk. Creating a platform alongside Swinburne University for students to connect both on and off-campus. Students would be able to connect with each other and reach out for further help.
Village Cinemas
The client, Village Cinemas, was focused on creating a dynamic new sub-brand that would appeal to a middle-aged audience. By taking a modern approach to develop the brand’s identity, the brand was able to utilise a clean design to be used across media/applications.
